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CANDIDATE

 PENNYMARIA JACKSON

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DIRECTOR OF MARKETING & COMMUNICATIONS


PROGRAM AGENDA

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ACT ONE 
WORLD BUILDING
ACT TWO
CHARACTER DEVELOPMENT
ACT THREE
FUTURE CYCLES


ACT ONE

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WORLD BUILDING


STATE OF BEING

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WELLNESS CHECK-IN
Please take a moment to close your eyes and look within.
​In one word, how are you feeling today?

?

Using the chat window, please share your word with the group.


LAND RECOGNITION

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WHO STEWARDED THE LAND YOU’RE ON?
Click the link in the chat to discover the answer to this question.
Feel free to recognize any native inhabitants
of your current home, a previous home, or your birthplace.


INTRODUCE YOURSELF

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USING THE CHAT FUNCTION, PLEASE SHARE THE FOLLOWING:
Name | Nickname
Pronouns
Position
Whose land are you on, are you from

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PennyMaria | PM
she | her
Director Of M&C Candidate
Lenape land by way of Taino land


ACT TWO

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CHARACTER DEVELOPMENT


ART AS TRANSFORMATION

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CENTERING COMMUNITY
Family & Friends Events, Artistic Outings, Professional Associations + Fellowships including 
Association of Performing Arts Performers (APAP) + Women of Color In The Arts (WOCA)

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ARTISTIC EXPERIENCE

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STORIED INSTITUTIONS
THE APOLLO, ALVIN AILEY, HARLEM STAGE

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PERSONAL VALUES & MISSION STATEMENT

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Utilizing the power of the arts as a driving force, PennyMaria is dedicated 
to bridging the gap between cultures for decades to come.


LEADERSHIP MISSION & STYLE

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Visionary                                       Democratic
Authoritarian


ACT THREE

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FUTURE CYCLES


THEORY OF CHANGE

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OSF IN 2030
Take a moment to peak look into the company OSF is in the future.
In one word, please describe what the organization will look like
when it is successfully meeting its mission in all capacities.

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Type your word into the chat but please wait until my cue before posting.
When I say "GO" hit the enter button.


VISION FOR OSF

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OSF in 2030

Leader in world class theater
Physical manifestation of societal transformation
Global change makers


BRAND EXPERIENCE

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Assessment
​Surveys + Focus Groups

Feedback from members and Non-members, staff, community members + agencies

Embody Boldness
Center Inclusivity 
Immersive Experience


KEY PERFORMANCE INDICATORS

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SIGNS OF SUCCESS

Social Media Engagement
with Current Audience
Activities With New Audiences
(Look-a-likes)


Conversion Rate

Organic Traffic

Website Visitors

Ticket Sales
Customer Acquisition Cost (CAC)

Return On Investment (ROI)

Customer Retention

Lifetime Value Of A Customer (LTV)

Word of Mouth

Publication Presence & Inclusion



MARKETING & COMMUNICATIONS TEAM

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KEY COMPETENCIES

Data

Audience Segmentation

VR /AR Interest and Experience

Customer Service

Welcoming Environment

EDI Lifestyle

STRATEGIC PLAN

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PHASE ONE  |  2021 - 2023

Current Audiences
Sustain Connection

New Audiences
Focus on Building Digitally

Team Development
Identify Departmental Protocols

Solidify Brand Guidelines
In Communications + Experientially

Build relationships
Community + Regional | Theaters + Businesses​


Launch Research Initiatives
Partnerships

​STRATEGIC PLAN

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PHASE TWO |  2023 - 2025

Current Audiences
Sustain Connection

New Audiences
Focus on Building Digitally

Team Development
Identify Departmental Protocols

Establish Brand Guidelines
In Communications + Experientially

Build relationships
Community + Regional | Theaters + Businesses​


Launch Research Initiatives
Partnerships
Current Audiences
Sustain Connection

New Audiences
Focus on Building Digitally

Team Development
Identify Departmental Protocols

Establish Brand Guidelines
In Communications + Experientially

Build relationships
Community + Regional | Theaters + Businesses​

Launch Research Initiatives
Partnerships

STRATEGIC PLAN

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PHASE THREE |  2025 - 2027


STRATEGIC PLAN

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PHASE FOUR |  2027 - 2029


STRATEGIC PLAN

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FINAL PHASE | 2029 - 2030



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​EVALUATION OF SUCCESS

​CELEBRATE
​
RESTRATEGIZE

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ACT ONE 
WORLD BUILDING
ACT TWO
CHARACTER DEVELOPMENT
ACT THREE
FUTURE CYCLES

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© 2025 PennyMaria Jackson. All rights reserved.
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