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CANDIDATE
PENNYMARIA JACKSON
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DIRECTOR OF MARKETING & COMMUNICATIONS
PROGRAM AGENDA
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ACT ONE
WORLD BUILDING
ACT TWO
CHARACTER DEVELOPMENT
ACT THREE
FUTURE CYCLES
ACT ONE
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WORLD BUILDING
STATE OF BEING
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WELLNESS CHECK-IN
Please take a moment to close your eyes and look within.
In one word, how are you feeling today?
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Using the chat window, please share your word with the group.
LAND RECOGNITION
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WHO STEWARDED THE LAND YOU’RE ON?
Click the link in the chat to discover the answer to this question.
Feel free to recognize any native inhabitants
of your current home, a previous home, or your birthplace.
INTRODUCE YOURSELF
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USING THE CHAT FUNCTION, PLEASE SHARE THE FOLLOWING:
Name | Nickname
Pronouns
Position
Whose land are you on, are you from
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PennyMaria | PM
she | her
Director Of M&C Candidate
Lenape land by way of Taino land
ACT TWO
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CHARACTER DEVELOPMENT
ART AS TRANSFORMATION
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CENTERING COMMUNITY
Family & Friends Events, Artistic Outings, Professional Associations + Fellowships including
Association of Performing Arts Performers (APAP) + Women of Color In The Arts (WOCA)
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ARTISTIC EXPERIENCE
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STORIED INSTITUTIONS
THE APOLLO, ALVIN AILEY, HARLEM STAGE
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PERSONAL VALUES & MISSION STATEMENT
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Utilizing the power of the arts as a driving force, PennyMaria is dedicated
to bridging the gap between cultures for decades to come.
LEADERSHIP MISSION & STYLE
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Visionary Democratic
Authoritarian
ACT THREE
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FUTURE CYCLES
THEORY OF CHANGE
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OSF IN 2030
Take a moment to peak look into the company OSF is in the future.
In one word, please describe what the organization will look like
when it is successfully meeting its mission in all capacities.
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Type your word into the chat but please wait until my cue before posting.
When I say "GO" hit the enter button.
VISION FOR OSF
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OSF in 2030
Leader in world class theater
Physical manifestation of societal transformation
Global change makers
BRAND EXPERIENCE
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Assessment
Surveys + Focus Groups
Feedback from members and Non-members, staff, community members + agencies
Embody Boldness
Center Inclusivity
Immersive Experience
KEY PERFORMANCE INDICATORS
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SIGNS OF SUCCESS
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Social Media Engagement
with Current Audience Activities With New Audiences (Look-a-likes) Conversion Rate Organic Traffic Website Visitors Ticket Sales |
Customer Acquisition Cost (CAC)
Return On Investment (ROI) Customer Retention Lifetime Value Of A Customer (LTV) Word of Mouth Publication Presence & Inclusion |
MARKETING & COMMUNICATIONS TEAM
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KEY COMPETENCIES
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Data
Audience Segmentation VR /AR Interest and Experience Customer Service |
Welcoming Environment
EDI Lifestyle |
STRATEGIC PLAN
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PHASE ONE | 2021 - 2023
Current Audiences
Sustain Connection
New Audiences
Focus on Building Digitally
Team Development
Identify Departmental Protocols
Solidify Brand Guidelines
In Communications + Experientially
Build relationships
Community + Regional | Theaters + Businesses
Launch Research Initiatives
Partnerships
Sustain Connection
New Audiences
Focus on Building Digitally
Team Development
Identify Departmental Protocols
Solidify Brand Guidelines
In Communications + Experientially
Build relationships
Community + Regional | Theaters + Businesses
Launch Research Initiatives
Partnerships
STRATEGIC PLAN
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PHASE TWO | 2023 - 2025
Current Audiences
Sustain Connection
New Audiences
Focus on Building Digitally
Team Development
Identify Departmental Protocols
Establish Brand Guidelines
In Communications + Experientially
Build relationships
Community + Regional | Theaters + Businesses
Launch Research Initiatives
Partnerships
Sustain Connection
New Audiences
Focus on Building Digitally
Team Development
Identify Departmental Protocols
Establish Brand Guidelines
In Communications + Experientially
Build relationships
Community + Regional | Theaters + Businesses
Launch Research Initiatives
Partnerships
Current Audiences
Sustain Connection
New Audiences
Focus on Building Digitally
Team Development
Identify Departmental Protocols
Establish Brand Guidelines
In Communications + Experientially
Build relationships
Community + Regional | Theaters + Businesses
Launch Research Initiatives
Partnerships
Sustain Connection
New Audiences
Focus on Building Digitally
Team Development
Identify Departmental Protocols
Establish Brand Guidelines
In Communications + Experientially
Build relationships
Community + Regional | Theaters + Businesses
Launch Research Initiatives
Partnerships
STRATEGIC PLAN
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PHASE THREE | 2025 - 2027
STRATEGIC PLAN
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PHASE FOUR | 2027 - 2029
STRATEGIC PLAN
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FINAL PHASE | 2029 - 2030
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EVALUATION OF SUCCESS
CELEBRATE
RESTRATEGIZE
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